Creator Account on Instagram: 5 Best Way to Grow Faster

If you want to grow your audience, attract brand deals, or monetise your influence, switching to a creator account on Instagram is one of the smartest moves you can make. It provides access to advanced analytics, enhanced messaging tools, and exclusive features specifically designed for creators.

Let’s break it down step by step.

What is a Creator Account on Instagram?

A creator account is one of Instagram’s professional profile types (the other is a business account). It’s made for influencers, artists, educators, and public figures who focus on personal branding and content creation. Alongside Instagram, they have an Official Creator Instagram Account to promote reels and the creators’ community.

Unlike a personal profile, it unlocks analytics, branded content tools, and insights you can use to grow.

Features of Instagram Creator Accounts

Here’s what you get when you switch:

• Advanced insights – See reach, impressions, and follower growth.

• DM filtering – Organise messages into Primary, General, and Requests.

• Branded content tools – Tag sponsors and manage partnerships.

• Category options – Display “Coach,” “Artist,” “Digital Creator,” etc.

• Growth tracking – Daily follow/unfollow stats.

• Content scheduling – Schedule posts via Creator Studio.

Creator Account vs Business Account

• Business accounts are for companies and organisations. They emphasise ads, commerce, and team access.

• Creator accounts are for individuals. They emphasise personal growth, influencer tools, and audience insights.

If you’re a brand selling products, go into business. If you’re a person building influence, go creator.

Why Switch to a Creator Account?

Instagram is investing heavily in creators. Most new monetisation tools like Reels bonuses, subscriptions, and the Creator Marketplace are designed for creator accounts.

Benefits include:

• Higher visibility in geo-based search.

• AI search optimisation (profiles now show up when users type things like “best travel creators in India”).

• Access to the Instagram Professional Dashboard with monetisation and learning resources.

Instagram Creator Studio: The Dashboard for Creators

When you activate a creator account on Instagram, you can also use Instagram Creator Studio, a free desktop tool.

What Creator Studio Offers:

• Upload and schedule posts from desktop.

• Track performance insights more deeply than the mobile app.

• Manage branded content approvals and payments.

• Respond to comments and DMs in one inbox.

• Post to Instagram and Facebook simultaneously if linked.

For serious creators, Creator Studio is the planning hub that saves time and improves content strategy.

How to Switch to a Creator Account on Instagram

1. Open the Instagram app.

2. Go to your profile > ☰ menu > Account type and controls
   

3. Tap Account type and tools.

4. Select Switch to professional account.

5. Choose Creator.

6. Pick a category (Artist, Coach, Public Figure, etc).
   

7. Adjust contact info and profile display.

That’s it, you now have a creator account.

Full Video Guide on how to make a Creator Account on Instagram:

Who Should Use a Creator Account?

• Influencers and digital creators

• Artists, musicians, and photographers

• Coaches, trainers, and educators

• Podcasters, authors, and speakers

• Freelancers building personal brands

SEO Tips to Grow with a Creator Account

• Use keywords in your name and bio (e.g., “Digital Creator | Fitness Coach”).

• Add your location for geo search.

• Use semantic hashtags (#InstagramCreator, #DigitalCreator, #CreatorAccount).

• Analyse insights weekly to refine content.

• Collaborate with brands for credibility.

5 Best Ways to Use a Creator Account on Instagram

Once you’ve switched to a creator account on Instagram, here are the top strategies to maximize it:

1. Leverage Creator Studio for Scheduling
   Plan and publish posts from desktop. This keeps your feed consistent, which is key for growth.

2. Use Insights to Refine Content
   Check which posts bring the most reach and engagement. Double down on what works, drop what doesn’t.

3. Optimize Your Profile for Search
   Add keywords and your location in your bio. This helps both geo search and Instagram’s new AI search surface your account.

4. Collaborate with Brands and Creators
   Use the branded content tool to make partnerships official. Co-created Reels and Lives often get more visibility.

5. Experiment with Monetization Tools
   Try subscriptions, badges, or Reels bonuses. Even small income streams add up and show brands you’re serious.

Final Thoughts

Switching to a creator account on Instagram is the fastest way to get access to growth tools, analytics, and monetisation features that personal profiles don’t offer. Pair it with Instagram Creator Studio for scheduling and insights, and you’ve got a professional setup that can scale your influence.

If you want to be discovered, land collaborations, or build a digital brand, this is the move.