In 2025, Meta introduced a groundbreaking update called WhatsApp Coexistence, enabling businesses to use the WhatsApp Business App and the WhatsApp Business API simultaneously on the same phone number. This eliminates the need to choose between manual messaging and automation, offering a seamless experience for businesses aiming to scale their communication without disrupting existing workflows.
What is WhatsApp Coexistence?
📱
Same Phone Number
Maintain your current WhatsApp Business number without any changes or migrations.
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Retain All Data
Keep all existing chats, contacts, and groups intact during the integration process.
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Dual Functionality
Utilize both manual and automated messaging concurrently for maximum efficiency.
This integration is particularly beneficial for businesses seeking to combine personalized customer interactions with the scalability of automation tools.
Benefits of WhatsApp Coexistence
1
Seamless Transition
No need to change your existing number or lose chat history.
2
Chat Synchronization
Messages are synced across both the WhatsApp Business App and API platforms.
3
Advanced Features
Access to automation, CRM integrations, chatbots, and analytics through the API.
4
Cost-Effective
Avoid the expenses associated with acquiring a new number or migrating data.
5
Enhanced Engagement
Combine the personal touch of manual messaging with the efficiency of automated responses.
Why is WhatsApp Coexistence Important?
🛡️
No Number Change
You don't have to shift your business to a new WhatsApp number. Continue using your current verified business number — this saves time, reputation, and trust.
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Manual + Automation Together
Your team can chat manually on the app while bots handle bulk replies, reminders, or campaigns via the API.
⚙️
CRM & Tool Integration
Integrate your WhatsApp with CRMs like HubSpot, Zoho, or platforms like AiSensy, Twilio, and WATI.
⚡
Faster Customer Service
Respond to FAQs automatically using a bot while your team handles complex queries manually — improving response time and customer happiness.
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Cost-Effective Scaling
Grow without hiring 10 new agents. The API lets you automate order updates, abandoned cart messages, and more — all without extra staffing.
How to Set Up WhatsApp Coexistence
1
Prepare Your WhatsApp Business Account
Get your existing account ready for the integration process.
- Ensure your WhatsApp Business App is updated to the latest version (2.24.17 or newer)
- Link your WhatsApp Business account to a Facebook Page
2
Apply for WhatsApp Business API
Begin the API application process with a certified provider.
- Contact a WhatsApp Business Solution Provider (BSP) like AiSensy to initiate the API application process
- During the setup, specify that you wish to enable coexistence on your existing number
3
Integration and Synchronization
Complete the final setup and ensure everything works perfectly.
- Once approved, integrate the API with your WhatsApp Business App
- Ensure that chat synchronization is functioning correctly across both platforms
Note: As of now, the coexistence feature is in beta. It's advisable to consult with your BSP for the most current setup procedures.
Frequently Asked Questions
Q1: Will I lose my existing chats and contacts when enabling coexistence?
No. One of the primary advantages of coexistence is the preservation of your existing chats, contacts, and groups.
Q2: Can I use both manual and automated messaging simultaneously?
Yes. Coexistence allows you to handle customer interactions manually via the WhatsApp Business App while also leveraging automation through the API.
Q3: Is there an additional cost associated with enabling coexistence?
While the coexistence feature itself doesn't incur extra charges, using the WhatsApp Business API may involve costs related to message templates and BSP services.
Q4: Is coexistence available worldwide?
Currently, the feature is being rolled out in phases. It's recommended to check with your BSP to confirm availability in your region.
